Traditionally, the business aspect of the gaming industry is what that’s all about—but that’s not what this article is about. Hence the quotations. This is actually about something rather uncommon both in concepts relating to business and characteristics latent in the gaming field. And right in the center of it all is a company called BrokenMyth Studios and their endeavor to create a revolutionary gaming concept. Here’s the shocker: they came up with something completely different and probably more profitable in the long run!
If any of you have heard of the online software called “Second Life”, you’d understand this. It’s a gaming world—kind of like “The Matrix” with Keanu Reeves playing Neo. To a certain degree, that’s what BrokenMyth has done, only created it for business on-the-job training; and, no, this isn’t some dinky, wordy, cheesy training session from your neighborhood grocery store either. We’re talking 3D capability here. Virtual Reality. To reiterate: Second Life, Second Life. It’s about bringing the classroom or training session to you right on your computer, as real as it can possibly be through the use of 3D graphics, sound, and online networking just like the UFX Markets Trading softwares. Welcome to the new, virtual world, corporate colleagues.
Founded by Aaron Nieboer of Fairport, NY, and his brother-in-law Joshua Cowell of Penfield, NY, they never realized they were onto something until they actually failed dismally in their first attempt to manufacture a video game. They had decided to pursue business avenues, catering to the needs of Corporate America. It was a hole in one. Since their successful endeavor into the business world, their revenue for BrokenMyth has grown more than 200%; and currently they’re not abandoning the possibility of creating a successful video game tailored more for the Wiis, XBOXs and Playstation 3s. But they’re taking it all in stride.
The important thing is they found a rare niche; and it’s that niche that’s racking up the video game points for them. Score! Entering level 2..